Did that get your attention? ChurchCrunch had a post yesterday on how we oversell things in ministry by the big words we use and how that has spilled over into the technological front. He showed a mashup of Apple’s keynote and their excessive use of these words.

I have grown tired by the over promotion, hyped up marketing, that many pastors and churches use to promote their next series, program, worship or whatever it is. “Don’t miss my next series it will change your life.” “Hear never before heard revelation that not even God knows!” “Our worship is the best on the planet and even the angels stop their worship to hear ours!” “This word I’m going to deliver is going to blow your mind!”

It seems that in order to keep people coming back they have to one-up their previous message as if the Gospel isn’t enough to keep people coming back. When everything is amazing, incredible, the best, wonderful, stellar, will blow your mind, knock your socks off and awesome — well then, nothing is!

I’m for marketing but we had better make sure we are delivering on our hype. This over use of powerful adjectives has desensitized a whole host of people to what is truly amazing, incredible, life changing, majestic, glorious, awesome — Jesus, transformed lives, maturing Christ followers, a community growing in love and good deeds and people coming to Christ. Now that’s amazing!

Psalm 12:3 May the Lord cut off all flattering lips, the tongue that makes great boasts”

What do you think?