Yesterday’s Pre-Conference intensive with Mark Batterson was excellent. I love Mark’s humility and easy going communication style. He shared for approximately 3 1/2 hours so it was very content rich. Here are a few takeaways:

6 Keys to Communication

  1. The Law of Scope – less is more  
  2. The Element of Surprise – if you’re not remarkable you are invisible (Seth Godin)
  3. The Authenticity Test – creativity doesn’t matter if it doesn’t come across as authentic.
  4. The Emotion Test – communication that tugs on the heart strings increases impact
  5. The Picture Principle – a picture is worth 10 million words
  6. The Law of Metaphors – exegete movies and music

All this plus many best practice nuggets from NCC! Mark posted his Sermon Branding notes on his site. Check it out!

I love what God is doing at NCC. I was very encouraged to really ramp up communication at The Gathering Place.